Digital marketing to me, is just communication that is performed on digital devices and that has desired outcome attached to it. You want to communicate something to people that results in those people taking some sort of action.
This is a simple but crucial point to understand for success in online business. It’s all about human communication. In fact, you could say that success is all about optimized human communication.
In the time I’ve been involved with internet marketing, digital strategy and social media I’ve seen many people – myself included – get sidetracked by the technology – the tools – and forget that what we’re really trying to do is to optimize our communication with other humans.
- We want to communicate with more people.
- We want to communicate with them more quickly – otherwise known as ‘faster’.
- We want to have more certainty about how people will respond to our messages.
And that’s it in a nutshell. It’s that simple. You must ask yourself, “how can I communicate to more people, more quickly, and in a way that will result in more of them responding positively?
To do this you need two main skills that traverse both the physical and the digital.
First, you need to know how to construct your message for optimal effect – as this is all you can do to modify the effect your message has on people. Second, you need to know what digital tools are available to optimize your communication. Digital marketing can affect all three of the above.
Digital marketing can optimize the number of people who see your message. It can help you communication your message to more people more quickly. And it can help give you more certainty about how how many people will respond to your message.
But, in the end, it’s still all just about effective communication. How can I communicate to people in such as way as to create a desired outcome? This should be the question of anyone who is trying to communicate anything.
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